We are often asked this question and the answer is no, Dr. Silberg does not do LifeStyle Lifts. The LifeStyle Lift is a trademarked name for a cosmetic procedure that is marketed as a minimally invasive facial cosmetic procedure. In July of 2009, the LifeStyle Lift reached a settlement with the New York State Attorney General’s Office for $300,000 in damages for engaging in false and deceptive advertising practices. “Lifestyle Lift employees published positive reviews and comments about the company to trick Web-browsing consumers into believing that satisfied customers were posting their own stories. These tactics constitute deceptive commercial practices, false advertising, and fraudulent and illegal conduct under New York and federal consumer protection law.” (Source: http://www.ag.ny.gov/media_center/2009/july/july14b_09.html ) Before opting for a LifeStyle Lift, or any other procedure, it is recommended that the patient carefully research and assess the qualifications of the surgeon.